Recruiting for IT jobs that can’t be found

700+ IT leads in 5 months

Here’s what we have learned: though incredibly hard to recruit, those badly wanted IT specialists have, to put it mildly, a soft spot for campaigns that

  • are genuinely creative
    gamification & stopping power included
  • challenge their skills
    go head, hack us now
  • put the candidate first
    and not the employer

What else could you conclude after an online recruitment campaign that managed to generate 700+ IT talent leads in 5 months? For an organisation not exactly known for IT careers.

Wait, what?

Where courage
can take you

The recruitment challenge the National Health Insurance Fund CM/MC presented us with sounded all too familiar.

In bad need of IT specialists, the sooner the better. But as employer not known for exciting IT careers, nor for wonderful careers alltogether. And not having a functional employer brand yet (but working on it).

We built a campaign that turned weaknesses into building blocks:

  • tight schedule? no employer brand ready yet?
    a fast runner-up campaign that ties into the EVP of your employer brand
  • CM/MC not known as employer?
    let’s do this unbranded first, like on a blind date
  • you can’t find talent for this job?
    use that and turn it around: let talent find you
  • not known for exciting IT career paths?
    make it exciting: have your candidates hack your site
  • put their interests first: use code
    ask the right questions based on IT personas for optimal matching
Hack the job,
die niemand vindt

HackTheJob
die niemand vindt

A social advertising campaign is ideal to drive traffic to your campaign website fast. Be creative in formats: use carousels and video. Keep it short. Teasing.

Don’t talk about yourself. Yet.

3 different IT personas help you target talent more effectively with relevant messaging, because you know what makes them tick. Choose the right channels that allow for that kind of targeting.

The unbranded campaign website is straightforward and challenging: hack your way to the job that can’t be found inside this maze.

A social advertising campaign is ideal to drive traffic to your campaign website fast. Be creative in formats: use carousels and video. Keep it short. Teasing.

Don’t talk about yourself. Yet.

3 different IT personas help you target talent more effectively with relevant messaging, because you know what makes them tick. Choose the right channels that allow for that kind of targeting.

The unbranded campaign website is straightforward and challenging: hack your way to the job that can’t be found inside this maze.

Start the conversation

Once your candidate is inside, you can start your conversation about IT careers. Ask the questions that tie into your personas and your proposition as employer:

What are you looking for as IT specialist? A better worklife balance? More meaningful work? A larger organisation? More innovative projects?

Then reveal who you are and convey that though your hacker may think she/he knows CM/MC, his or her career can become even a lot more exciting than that little hack. It’s just the beginning.

Then, if they want, invite them to take the conversation further. Maybe he or she wants to know more. Is interested. And considers applying. Or wants to join them at the major CM/MC coding event in 2020.

What are you looking for as IT specialist?

Job done,
IT specialists recruited

In 5 months this brave move by CM/MC has earned them:

  • 700+ leads
    by candidates that asked to be contacted as well
  • 300+ subscriptions
    for their 2020 coding event
  • 9 000 000 banner views
    we call that crafting awareness
  • 2700+ won the hacking game
    and got to know and interacted with CM/MC as employer
Do you dare?
Push.

Get things rolling.
Contact Dries

What we mean is: let’s talk. Over the phone or in real-life. About what is on your mind when you think about the talent market and your place in it. We can work it out.

Why, thank you. We'll get things rolling quickly.

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