Does a staff magazine on paper still make sense? Certainly. Especially when a significant part of your employees cannot or may not use digital media during business hours.
That’s the challenge faced by De Lijn on a daily base. Together with us. The result is a magazine called ‘Tussen de Lijnen’ (‘Between the Lines’).
‘Tussen de Lijnen’ connects all employees of De Lijn. This connection is crucial for cohesion. Especially for drivers who mainly come into contact with travelers all day and rarely see their colleagues.
In the magazine, De Lijn presents itself as one, unified company, with one face and one voice. That voice is formed in the central editorial committee: that’s where we write, edit, and publish the magazine, alongside the employees of internal communication.
Our added value as an external partner? Well, we are just a tiny bit more critical. Just a tiny bit more open-minded. And we focus just a tiny bit more on the bigger picture.
Quick question, before we finish up: have you ever sent an email to friends and family to share facts and figures about your work? No? That’s what we thought.
And that’s why we deliver ‘Tussen de Lijnen’ to our employees at home. This way, their housemates are also part of our brand’s story.
Yes, employees are welcome to leave the magazine on the coffee table – so when family or friends come by for a visit, they may have a candidate colleague sitting next to them before they even realize it.
Quick question, before we finish up: have you ever sent an email to friends and family to share facts and figures about your work? No? That’s what we thought.
And that’s why we deliver ‘Tussen de Lijnen’ to our employees at home. This way, their housemates are also part of our brand’s story.
Yes, employees are welcome to leave the magazine on the coffee table – so when family or friends come by for a visit, they may have a candidate colleague sitting next to them before they even realize it.
What we mean is: let’s talk. Over the phone or in real-life. About what is on your mind when you think about the talent market and your place in it. We can work it out.
Why, thank you. We'll get things rolling quickly.
Great balls of fire, that went wrong.
Could you try again, please?
